The Beginners Guide To Marketing Your App

Ready to learn marketing so you can acquire your first customers?

Are you in the process of building or launching an app? Do you have a way to attract and acquire paying customers? While no-code tools like Bubble have made it easier than ever to build an app, this is only half of the equation. Once your app is ready to launch, you need a way to consistently find paying customers. Without this, your business will struggle to exist.

It sounds harsh, but this is the reality.

In a world where building software has gotten easier, the market has become saturated with potential solutions. As a result, being able to grab people’s attention is more valuable than ever. It’s what separates hobby projects from those that become real businesses. If you dream of having an app that can become your full-time income, marketing is something you can’t avoid. Marketing will create a way to consistently find paying customers and generate real revenue.

Buy this course $69 Buy all courses $299

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What's included into the course?

By the end of this course, you'll have crafted a strategic marketing blueprint for your Bubble app, empowering you to attract and convert a steady stream of paying customers. You'll gain hands-on expertise across cold outreach, SEO, social media, and email marketing—transforming your app into a profitable, full-time venture. With over 3hrs of video content, this course covers everything you need to know, including:

An explanation of what Marketing is in 2025?

Understanding funnels & channels

Learning the difference between inbound & outbound marketing

Live demos to show examples of the creative process

Additional resources (Bonus Marketing templates and guides)

Explaining the difference between paid & organic

Understanding the different marketing channels available

Learning how to craft a marketing strategy for each unique channel

The course for Bubble developers

Look, we get it. If you’re someone who enjoys the process of building an app, marketing isn’t the sexiest thing in the world. We know you’d much rather spend your time building features and squashing bugs.

This is where we’re here to help.

If you don’t have any experience with marketing, this is the course for you. This course will get you up to speed in a matter of hours, not months. You’ll learn how to leverage different marketing channels and strategies to promote your Bubble app. Regardless of the industry you serve, you’ll walk away with an actionable plan you can implement.

This course teaches you through a series of video modules, templates, and live demos. Towards the end of the course, we’ll use a live demo to show you exactly how we’d create a marketing plan for a fictitious app of our own.

App Creators: Those who are ready to launch or grow their Bubble apps and need a proven marketing strategy.

Entrepreneurs & Freelancers: Individuals aiming to add marketing expertise to their toolkit to attract and retain paying customers.

Makers & Innovators: Anyone eager to transform their creative ideas into profitable ventures using actionable, real-world marketing techniques.

A free Bubble account
A basic understanding of Bubble, although I’ll walk you through everything is thorough detail.

Course overview:

Section 1 – What is marketing in 2025?

Understanding what defines marketing, as well as the key differences between inbound & outbound marketing

Section 2 – Understanding funnels & channels

Learning how funnels influence different marketing plans

Section 3 – Cold outreach

Learning how to send effective cold emails that convert

Section 4 – Social Media

How to use different social media channels to acquire customers

Section 5 – Search Engine Optimisation (SEO)

Using search as a way to drive traffic and convert customers

Section 6 – Product-led Growth

Discover how to build your product into a growth engine of its own

Section 7 – Email marketing

Understanding the power of email automation

Section 8 – Live demo – building a marketing strategy from scratch

Watch as we create a marketing strategy of our own for a fictitious SaaS tool

Section 9 – Additional resources (bonus templates)

Sharing additional courses and templates that can help take your skills further

6000+ students can’t be wrong

If you wanted to learn more about Bubble, you should take these courses. Lachlan is a very effective instructor that clearly communicates each step of the way. Each video is focused on specific topics and the course is easy to follow.

- Michael Lee, Senior Product Designer

Great overview that takes you from a blank page to complete MVP. Perfect length and amount of detail to set you up well and put you on the right path. Highly recommended!

- Harry Brown, Founder of Dream Day

Really great courses to actually get up and building with Bubble. Lachlan doesn’t waste a lot of time with “fluff” information, just the stuff you need to know and why you need to know it. If you’re wanting to get up and building something then these are the courses you need to take.

- Marcus Byrd, Pega Developer

Clear, concise and to the point. As a noob to Bubble I was able to follow along quite easily with the course content and had my cloned app within a day. Lots of concepts learnt here I can already carry over into other projects. If you want to jump into the no-code space, this is a great place to start”

- Kody Sjöbergen, Lead Consultant